Advertise On High Frequency: Turn followers into customers: Its all about repitition Jason never ceases to amaze me! Book after book his helpful trade secrets are a powerhouse of knowledge. His books are short, sweet and to the point without missing a beat. He gives us so much information on how to use high-volume marketing to turn followers into customers. He preaches that patience, persistence, and repetition are keys to marketing success on any platform. These tips help set us, as readers, up for success for life. Imagine narrowing down your target audience just to have your business explode with new customers! I cant wait to see what other books Jason comes out with, I will always recommend these books to other business owners I meet that are struggling the way I was before reading these books.

Advertise On High Frequency: Turn followers into customers: A new approach to ads Once again Jason Burlin has hit it out of the park. He continuously gives great, reliable advice in an easy to read manner. In this book, Burlin discusses advertising and the best strategies.As most people, myself included, thought that the goal of ads and advertising was to get my ads in front of the most people as possible and I will be successful. However, Burlin’s approach is a little different but makes absolute sense when I think about myself and how I see and approach ads in my daily life. His approach is to target a smaller, more focused audience and expose them to your ads continuously. By doing this, you are making this target audience familiar with your product (ad) and creating a feeling of credibility within that audience.“We, the humankind family, tend to develop preferences for things that we have had repetitively just because it is familiar.”Burlin’s concepts are straightforward and quite frankly logical. But not what I have thought of before. This is a quick read but I highly recommend it for the invaluable insight that I gathered.

Advertise On High Frequency: Turn followers into customers: A quick read with helpful insights! Another great work by Burlin!His books have been helping me with advertising to my audience, and I've seen a reliable growth rate since adopting many of his practices! Instead of wasting large chunks of my budget to enlist new followers, I've been adopting Burlin's practices regarding warm followers to better hone my audience, and cater to what they want to see from our company!This book offers frequent real-world examples and popular comparisons to media portrayals to paint a portrait that's easy to imagine for any reader.I think much of his advice works for just about any customer-facing industry, so any company or business should be able to pick out nuggets of relevant wisdom from this book.I thoroughly enjoy the author's work, and can't wait for his next release!!

Advertise On High Frequency: Turn followers into customers: Great Book I really have enjoyed reading Jason's books. His expertise shines through in the text and I feel like I can learn something new and applicable to my work when reading his writings. The author does a good job of laying out plans about how to gain an audience and then monetize them. This is particularly useful information in this day and age since many people have large social followings, but don't know how to capitalize on it. The book includes a lot of good visuals as well. I am certainly a visual learner so seeing the graphs and charts was really helpful for me to fully understand what the author was trying to convey. Overall the book is great and lays out calculated plans for any marketer.

Advertise On High Frequency: Turn followers into customers: Recommend to anyone new to advertising! This author has several books about running a business and advertising, and I really love his style. I find his writing style very easy to read and understand, and I have learned so many new terms and phrases that I never knew before. If you don't know much about advertising, marketing, or managing your business, this authors books are a great place to start! Definitely would recommend.

Advertise On High Frequency: Turn followers into customers: Pretty good short book on internet advertising Being a marketing student, Ive always struggled understanding Google Ads, Facebook ads, etc and the science behind web advertisement. Even seasoned marketing professionals can find this a tricky territory. Burlin manages to explain advertising on common platforms in layman language. He uses formulas, graphs, and other visuals which I also really liked. Whether you are new to internet marketing or a pro (incase your current strategy isn’t performing well), I’m sure you will find his book full of great information he has gathered from his own experiences. I highly recommend this one as well as some others he has written such as Win Paid Advertising. I only wish there was more to read, but for the price and information provided, its worth it!

Advertise On High Frequency: Turn followers into customers: Excellent advice for something we all use. I, like most people in the world, am an avid user of social media. Not only is it important to use social media for fun and connecting with friends and family, but if you even have an inkling of a business then social media is even more important. Though a lot of social media sites are now primarily require paid advertisement, there is still a ton of organic growth out there. It’s so much fun to post cool content online, but the real issue is converting the engagement to sales. This is the book that helps with that exactly. It’s all about turning the social media engagement into sales for your burgeoning business. If you’re social media present with a business, or vice versa, this book is amazing for justifying the time commitment.

Advertise On High Frequency: Turn followers into customers: A Fresh Take, Insightful and Instructive Burlin does it again! I always enjoy his books, and find something useful and new in each one. So many people can tell you different strategies, but Burlin takes it a step further by telling how to use those strategies and how to know what will work for your business. This book in particular was helpful because it showed how to use the ads you create, which is the majority of the battle. Creating an ad does nothing if you cant reach your audience and create customers. Buying ad space is an investment, and Burlin shows how to get a higher return on each dollar. Learning how to engage with your audience and create a following can be a difficult task, but Burlin sharing his experience and knowledge makes the process easier. Would definitely recommend to anyone trying to gain traction and will keep this one for future reference!

Advertise On High Frequency: Turn followers into customers: Read it. Read it again. Read it one more time. Successful advertising never simply sells a product. It should also connect with your audience and enrich your brand’s relationship with them. The Budweiser Frog/Lizard ad campaign stands out to me as a perfect example of this. It’s funny. It tells a story. And it enhances my appreciation for the brand. When I see Budweiser on the shelf, these feelings return. I don’t always buy the product, but it’s always on my radar.Jason Burlin’s latest book, Advertise On High Frequency: Turn Followers Into Customers outlines a high frequency advertising strategy that will help any business interested in increasing the return on their online ads be more like Budweiser.Here’s Burlin’s plan: rather than direct your ads toward reaching new audiences who are unfamiliar with your business (your “cold audience”), increase the frequency of ads directed at the audiences who have already exhibited interest (your “warm audience”). According to Burlin, the former will deepen your audience’s trust and appreciation of your brand (just like a new Budweiser ad does for me!).This model shifts the focus of your strategy from enticing impulsive decisions (via “mere-exposure”) to cultivating meaningful long-term relationships with potential customers. In other words, high frequency advertising means that brand recognition is no longer the luxury of big businesses with massive advertising budgets.Note: High frequency advertising is not synonymous with spamming (or “remarketing”) your audience with same ads. This will likely just alienate your audience. A variety of creative content (new stories, new mediums) is needed for this strategy to work.

Advertise On High Frequency: Turn followers into customers: Tons of great references that make this piece by Burlin another success! Burlin's writings are great because they are succinct. They pack a lot of information into a quick and easy to read/follow guide for anyone interested in marketing and advertising. The importance of narrowing down your target audience to how to get your audience to want to buy more than you want to sell (which can be a difficult feat to accomplish!) Burlin gives great tips and insights now to help all his readers to set themselves up for success in the long run. I would recommend this one (as well as his other two books!) to any budding entrepreneurs, marketers, advertisers or just anyone looking to enter the space.